Design & Experience

Insightful design that engages and excites.

Our design work doesn’t just win awards; it puts insight into action. Whether working with established brand guidelines or developing a digital presence from scratch, we craft experiences that drive decision-making elegantly and intuitively. The best experiences feel effortless.

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We design modern, usable, accessible websites

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We craft with care and consideration

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We create designs that are engaging and memorable

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We aim to design ethically and with a social conscience

The Design Process

Research & Understanding

Our first task is to fully understand the needs of your business and your customers. We’ll interview your users, run workshops with your staff, research your competitors, and bring it all together to build a complete picture of the task at hand. Knowledge is power.


Our design process is extremely collaborative. Every step is shared and discussed; we work with your people to define the goals and challenges of the project, refine user journeys, test prototypes, and create perfect designs.

Creative Exploration

This is a core part of our design process. We investigate new approaches to problems, and we challenge, push, and test ideas. We don't make assumptions and always ask the key question: “Can this be better?”

Form Follows Function

Websites exist for people to use. We design with people - your customers - at the core. Everything we do aims to help users achieve their goals, quickly and easily. When customers have a pleasant experience, they return.

Flawless Execution.

Good ideas are nothing without great execution. We design with care, we test diligently, and we work with our developers to ensure your site is flawless. We can also help with your content: the words and images you use are crucial to a good user experience.

Reflection & Refinement.

Our relationships don’t end when a website launches. We continue to monitor, assess and improve over time - it’s essential for your site to stay competitive and engaging. We’ve proven this approach works for over a decade with clients like The Melbourne International Comedy Festival and Zoos Victoria.

Pragmatic Design Principles

We question everything

We consider all options

We are decisive and efficient

We create products of quality

We care about results

Design awards

Over the last 20 years we have consistently been recognized for our outstanding design.

Indigo International Design Awards


  • Gold

    Zoos Victoria

  • Silver

    Melbourne Polytechnic

Melbourne Design Awards


  • Gold

    White Night

  • Silver

    SouthWest TAFE



  • Gold

    Melbourne International Comedy Festival

  • Gold

    World Vision (RHD Action Alliance)

  • Gold

    Melbourne Fashion Festival

  • Silver

    BMW Engage

  • Winner

    Best Large Design Studio

AIMIA Awards


  • Finalist

    Royal Melbourne Show

  • Finalist

    Victoria University Centenary

  • Finalist

    Cosmos Magazine


  • Finalist

    BMW Engage


  • Finalist

    ABC Radio Australia

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Australian Aboriginal FlagTorres Strait Islander Flag

Calico acknowledges the Traditional Owners of the land where we work and live. We pay our respects to Elders past and present.
We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders, and of all communities who also work and live on this land.