Strategy & Research
At Calico, we cut through the noise to deliver problem-solving solutions that stand out from the crowd.
Our in-depth strategic approach to every project means we can take you from research to results.
Discovery & Research
The first step in any project with Calico sees a dedicated team take a deep-dive into your business.
We review key information about your business and pore through any relevant project documentation – think research pieces, strategy documents, marketing plans, and audience research – to set a solid foundation for all the work to come.
We conduct interviews with key stakeholders and undertake a detailed analysis of your industry to efficiently and effectively learn the lay of the land.
We take the time to thoroughly understand you and your needs, to ensure we are always meeting your expectations.
Next, we undertake a series of workshops, powered by our research, to ensure we have a thorough understanding of your business, the wider industry context and the purpose at the core of your project.
We’ll use this stage to ensure we stay true to your organisational objectives and unearth any potential unknowns or risks along the way, so we can be prepared for any challenges that lie ahead.
We’ll make sure that everyone involved in the project is completely aligned on its purpose and goals, unifying our respective projects into one cohesive plan.
Throughout this whole process, we’ll keep you in the loop, checking in with our progress to gather your feedback, so we’re always on track to reach the end goal.
At the core of our strategy development is our focus on data and performance, ensuring we are constantly measuring up against and exceeding our objectives, while remaining fluid enough to pivot and refine our solutions where necessary.
We pull together our understanding of both data and performance, with digital execution, to ensure your tactical plan continues to drive ROI for your business.
Teamwork makes the dream work – we’ll work with you to brainstorm, detail and coordinate on key tactical touchpoints to achieve the best result, together.